Letter Of Inquiry

Nama   :  Juliani Tri Utari

NPM   :  23210804

Kelas   :  3EB23

Ref JT/FL/1A                                                                                      30 th April, 2013

Designation

PT. MACRO MEDIA

Field of Information Technology

Jl. Cempaka Raya No.13

Bandung

Dear Sir,

With this letter we want to introduce our company MyStyle boutique, address at Jl. Flamboyan No 17 Bekasi. Which has been established on July 22, 1989. We are a company engaged in the production of clothing and has been marketing products in Indonesia. The products branded we produse are :

1.      Details

2.      Point One

3.      Nevada

4.      Greenlight

5.      3second

Of the information we collect, PT MACRO MEDIA is a company engaged in the field of advertising and multimedia. We wish to introduce our clothes product to your company, according the information we collect PT MACRO MEDIA requires object to be used in publications and promotion.

Therefore we are willing to be the object that you want, if you are interest we can talks together about the promotion of what our production, wherever possibles promotion  place, and how much the total cost will be incurred in the promotion.

Therefore we hereby offer letter, we expect a reply letter from Mr/Ms in the PT MACRO MEDIA. For your attention we extend many thanks.

Yours faithfully,

MyStyle boutique

Juliani Tri Utari

Marketing Manager

Ref  AN/MH/1A                                                                                 1st May, 2013

Designation

MyStyle Boutique

Field of clothing

Jl. Flamboyan No 17

Bekasi

Dear Sir

With this letter we want to introduce our company PT MEDIA MACRO and has been established on June 19,1990. We are a company engaged in the field of advertising and multimedia. We’ve experienced in the field of promotion like advertising, banner, etc.

Of the letter that you sent, we are interested to market a product that you create.  We can talking together about your product, what kind of advertising that you want, and agree on the cost you will spend. We expect the willingness of your time to discuss futher about this.

Therefore we hereby offer letter, for your time and cooperation we extend many thanks.

Yours Faithfully,

PT MACRO MEDIA

Agnes Novita

Marketing Manager

promotion

PROMOTION

1.    What is promotion

Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:

1. To present information to consumers as well as others.
2. To increase demand.
3. To differentiate a product.

There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.

The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke Zone.

2.    What is sales promotion

Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.

Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

There are many methods of sales promotion, including:

·         Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price

·         Competitions – buying the product will allow the customer to take part in a chance to win a prize

·         Discount vouchers – a voucher (like a money off coupon)

·         Free gifts – a free product when buy another product

·         Point of sale materials – e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there.

·         Loyalty cards – e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers – that can later be exchanged for money, goods or other offers

3.     Kinds of promotion

You can create promotions of any of the following types:

a)    Product promotions :

·         Percentage off per item

·         Fixed amount off per item

·         Fixed amount off for all

·         Buy X, get one or more items at a discount

·         Free gift with purchase

b)    Order promotions :

·         Percentage off

·         Fixed amount off

·         Free gift with purchase

c)    Shipping promotions :

·         Free shipping

·         Discounted shipping for an order using a selected ship mode

·         Discounted shipping for all items using a selected ship mode

·         Discounted shipping per item using a selected ship mode

4.    Why do we need promotion

Promotion is benefit for customer, activities have a variety of aims:

• To inform current and potential customers about the existence of products
• To explain the potential benefits of using the product
• To persuade customers to buy the product
• To help differentiate a product from the competition
• To develop and sustain a brand
• To reassure customers that they have made the right choice

Present tense :

1.    Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.

2.    Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales

3.    These elements are personal selling, advertising, sales promotion, direct marketing, and publicity

4.    To persuade customers to buy the product

5.    To inform current and potential customers about the existence of products

6.    A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each

7.    Promotion is one of the market mix elements, and a term used frequently in marketing

8.    Fundamentally, however there are three basic objectives of promotion

9.    There are different ways to promote a product in different areas of media

10. Sales promotion is one of the seven aspects of the promotional mix

Past tense :

1.    Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)

2.    Sales promotions targeted at the consumer are called consumer sales promotions

3.    The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common

4.    An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff

5.    Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability

6.    Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many

7.    Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

REFERENSI :

ü   http://en.wikipedia.org/wiki/Promotion_%28marketing%29

ü  http://retno-ginanjar.blogspot.com/2013/03/promotion.html

ü  http://en.wikipedia.org/wiki/Sales_promotion

http://publib.boulder.ibm.com/infocenter/wchelp/v5r6m1/index.jsp?topic=/com.ibm.commerce.user.doc/refs/rprtypes.htm

LAPORAN ILMIAH, TULISAN ILMIAH, DAN KARANGAN ILMIAH

LAPORAN ILMIAH

Laporan ialah suatu wahana penyampaian berita, informasi, pengetahuan, atau gagasan dari seseorang kepada orang lain. Laporan ini dapat berbentuk lisan dan dapat berbentuk tulisan. Laporan yang disampaikan secara tertulis merupakan suatu karangan.

         Dasar Membuat Laporan Ilmiah

Ada beberapa hal yang mendasari dalam pembuatan Laporan Ilmiah. Diantaranya :

1)      Kegiatan utama terakhir dari suatu kegiatan ilmiah.

2)      Mengemukakan permasalahan yang ditulis secara benar, jelas, terperinci, dan ringkas.

3)                 Media yang baik untuk berkomunikasi di lingkungan akademisi atau sesama ilmuwan.

4)      Suatu dokumen tentang kegiatan ilmiah dalam memecahkan masalah secara jujur, jelas, dan tepat tentang prosedur, alat, hasil temuan, serta implikasinya.

5)      Digunakan sebagai acuan bagi ilmuwan lain sehingga syarat-syarat tulisan ilmiah berlaku juga untuk laporan.

         Jenis-jenis Laporan Ilmiah

Dari beberapa sumber yang ada, terdapat 3(tiga) jenis Laporan Ilmiah yaitu :

Ø  Laporan Lengkap (Monograf)

Ø  Artikel Ilmiah

Ø  Laporan Ringkas

         Fungsi Laporan Ilmiah

1)      Mengkomunikasikan kepada pembaca seperangkat data dan ide spesifik.

2)      Laporan Ilmiah harus dilihat sebagai sumbangan dalam khasanah ilmu pengetahuan.

3)      Berfungsi sebagai stimulator dan mengarahkan pada penelitian selanjutnya.

         Sistematika Penulisan

A.    BAGIAN AWAL

B.     BAGIAN UTAMA

BAB I PENDAHULUAN

BAB II TINJAUAN PUSTAKA

BAB III METODE PENELITIAN ATAU CARA PENELITIAN

BAB IV – HASIL PENELITIAN DAN PEMBAHASAN

BAB V – PENUTUP

C.    BAGIAN AKHIR

TULISAN ILMIAH

Tulisan ilmiah merupakan hasil pemikiran bersifat ilmiah tentang disiplin ilmu tertentu yang disusun secara sistematis, benar, logis, utuh, dan bertanggung jawab, serta dengan menggunakan bahasa yang benar.

Jenis-Jenis Tulisan Ilmiah

1.               Makalah

Merupakan hasil karya tulis yang menyajikan suatu masalah yang pembahasannya berdasarkan data di lapangan yang bersifat empiris objektif.

2.             Paper (working paper)

Tulisan ilmiah ini juga biasa disebut reading atau book report (naskah

semester), biasanya paper ditugaskan oleh seorang pengajar (dosen) dalammata kuliah tertentu pada saat semester / perkuliahan akan berakhir.

3.             Laporan Penelitian Lapangan (Field Studi)

Merupakan tulisan yang penulisannya menggunakan prosedur formal dan

material.

4.             Buku Pelajaran

Merupakan bahan meteri pelajaran yang dituangkan dalam bentuk buku dandigunakan sebagai pedoman atau pegangan dalam proses belajar mengajar

5.             Modul

Merupakan jenis tulisan ilmiah yang berisikan tentang uraian mata kuliah

tertentu yang didasarkan pada keperluan pertemuan dalam perkuliahan.

6.             Diktat

Digunakan dalam proses belajar mengajar seperti perkuliahan atau sejenisnya dansusunanya juga terurai menurut tema ataupun bab yang sesuai dengankeperluan.

7.             Skripsi

Skripsi adalah karya tulis ilmiah yang mengemukakan pembahasan penulisdengan berdasarkan pendapat orang lain. Pembahasan yang disajikan harus

8.        Tesis

Tesis merupakan jenis karya ilmiah yang sifatnya lebih mendalam

dibandingkan dengan skripsi.

9.        Disertasi

Disertasi adalah karya ilmiah yang mengemukakan suatu dalil yang dapat

dibuktikan oleh penulis berdasarkan data dan fakta yang sah dengan analisisyang terperinci.

KARANGAN ILMIAH

Menurut Brotowidjoyo, karangan ilmiah adalah karangan ilmu pengetahuan yang menyajikan fakta dan ditulis menurut metodologi penulisan yang baik dan benar. Karya ilmiah dapat juga berarti tulisan yang didasari oleh hasil pengamatan, peninjauan, penelitian dalam bidang tertentu, disusun menurut metode tertentu dengan sistematika penulisan yang bersantun bahasa dan isinya dapat dipertanggungjawabkan kebenarannya/keilmiahannya (Susilo, M. Eko, 1995:11).

Ciri Karya Ilmiah : Objektif;  Netral; Sistematis; Logis; Menyajikan Fakta (Bukan emosi atau perasaan; Tidak Pleonastis ; Bahasa yang digunakan adalah ragam formal.

 Jenis Karya Ilmiah.

1.      Karya Ilmiah Pendidikan : Paper (Karya Tulis);  Pra Skripsi; Skripsi; Thesis;

2.       Karya ilmiah Penelitian.:  Naskah Seminar;  Naskah Bersambung

REFERESI :

 (http://agungaw.wordpress.com/2011/02/21/karangan-ilmiah-dan-non-ilmiah/)

(http://nadiaputri-pucino.blogspot.com/2012/10/laporanb-ilmiah_4957.html)

(http://shellapaditadharma.blogspot.com/2012/10/tulisan-ilmiah.html)